By Jennifer Horn

What’s your post-supper snack of choice? Chocolate, potato chips or granola bar? Jason Doolan will tell you that many of us will choose the first two options before considering the last. However, the General Mills director of marketing thinks convincing consumers, particularly millennials, to reach for its new snack bar in the evenings should be a cake walk (literally).

http://strategyonline.ca/2016/08/02/take-a-walk-on-the-dessert-side/